OVH Loyalty program?

Hello.
Could somebody explain something about OVH Loyalty program (https://www.ovh.com/manager/dedicated/index.html#/billing/fidelity) and provide more details about it?

Early I found "My Loyalty control panel" in admin panel, but on that page i can see only "You do not have a loyalty account".

What i should do to enable or create it?
At this moment we spent about 25K euro per year with 15 dedicated servers.

Thanks a lot for any helps.
Regards, Dmytro

PS from support team i only got:
"For loyalty points this is related to points credited to your account
following orders, compatible with certain services (I do not have the list of
compatible services for loyalty points)."